The EU Fab 6 launches summer guide for PDO and PGI foods and wines

The EU Fab 6 campaign has released a seasonal guide in July 2026 showing how European PDO and PGI wines and deli meats fit lighter, more social summer eating occasions. The guide aims to boost visibility for certified products in the UK and Switzerland by connecting quality labels with informal, contemporary use cases.

Why it matters: - The guide reframes European protected wines and deli meats as everyday summer foods, not only formal-table products. - The campaign is trying to make PDO and PGI labels feel more relevant to consumers who want quality, versatility and authenticity in less structured settings. - The release supports the broader push to raise awareness of certified European foods in the UK and Switzerland.

What happened: - The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe launched a new seasonal guide in July 2026. - The guide is available on the project website as the campaign’s announcement. - The release highlights summer use cases such as terrace aperitifs, outdoor lunches, shared plates and casual gatherings.

The details: - The guide focuses on wines and deli meats promoted by The EU Fab 6. - Featured wines include Trebbiano d’Abruzzo PDO and Cerasuolo d’Abruzzo PDO, wines from Premières Côtes de Bordeaux and Cadillac, and Garnacha PDO wines including Terra Alta PDO and Cariñena PDO. - Featured deli meats include Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, and Zampone and Cotechino Modena PGI. - The campaign says the products can move from traditional settings into informal summer occasions without losing their ties to craftsmanship and tradition. - The guide emphasizes spontaneous, flexible consumption moments rather than formal dining rituals. - The campaign is co-financed by the European Union. - The campaign promotes European excellence in the United Kingdom and Switzerland. - The initiative uses tastings, educational activities and promotional events to support visibility for PDO and PGI products. - Six consortia back the project: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena PGI, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen, and Consorzio Tutela Vini d'Abruzzo.

Between the lines: - The campaign is positioning geographical indications as modern and adaptable, not niche or overly ceremonial. - The summer angle suggests a marketing shift toward lighter food-and-drink occasions where provenance still matters. - The emphasis on shared moments and outdoor eating points to a consumer-friendly framing of certification.

What's next: - The campaign says the guide will offer consumers new ideas for bringing European PDO and PGI products to summer tables and convivial moments. - The wider promotion effort is likely to continue through tastings, education and events in the UK and Switzerland. - The campaign is also pushing social-channel visibility through Facebook, Instagram and YouTube.