MADness Podcast returns for third season with global school marketing guests
The MADness Podcast has launched its third season with guests from international schools in Hong Kong, Malaysia, Japan and Amsterdam, expanding its focus on artificial intelligence in school marketing and admissions. The show says it has already reached listeners in more than 70 countries and now offers new sponsorship opportunities.
Why it matters: - The podcast reaches an international audience of school marketing, admissions and leadership professionals. - The new season puts artificial intelligence at the center of a fast-changing part of school recruitment and family engagement. - The show is building a larger platform for schools and vendors working in global education markets.
What happened: - The MADness Podcast launched its third season on November 9, 2026. - Hosts James and Nik Higgins are leading the show again. - The season features guests from Stamford American School Hong Kong, Epsom College Malaysia, American School Hong Kong, UWC ISAK Japan and The British School of Amsterdam. - The podcast says it has drawn thousands of listeners from more than 70 countries across its first two seasons. - New episodes are released every Friday.
The details: - Season three topics include changing international school demographics, competitive positioning, digital innovation, parent expectations and generative AI. - MADLabz episodes will continue alongside the main interviews. - MADLabz is designed for shorter, practical discussions with industry specialists. - Contributors already recorded for MADLabz include Lisa Franzino of Circlescapes in France and Trevor Waddington, a US-based published author and CEO of Truth Tree. - Season three is sponsored by doris, an international school discovery platform. - The platform helps parents find, compare and connect with schools around the world. - The podcast is available on Spotify, Apple Podcasts, YouTube and other major platforms. - All episodes are available here. - The podcast also lists a LinkedIn page at its social media profile.
Between the lines: - The expanded guest list signals a push to keep the show grounded in practitioner experience rather than broad education commentary. - The emphasis on AI reflects a wider shift in how schools market themselves and how families search for options. - Sponsorship slots suggest the podcast is positioning itself as both a content channel and a professional networking hub.
What's next: - More season three episodes are expected to roll out weekly. - The show is still taking sponsorship interest from organizations targeting international school professionals. - Additional interviews and MADLabz sessions will likely extend the podcast's focus on practical school marketing tactics.
The bottom line: - MADness is using season three to broaden its global reach and lean into the growing role of AI in school admissions and marketing.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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