San Francisco Wine School spotlights Roero DOCG in two tastings

Sip and Savor brought Roero DOCG to the San Francisco Wine School on Oct. 29-30 with two masterclasses led by Master Sommelier David Glancy. The sessions compared Arneis and Nebbiolo from the same Piedmont wine region, giving about 100 students and wine professionals a close look at the denomination’s range and food-pairing potential.

Why it matters: - The tastings put Roero DOCG in front of U.S. wine students and professionals as a study in how one territory can produce two very different styles. - The format connected wine education with food pairing, helping position Roero alongside premium European deli meats in a U.S. market context.

What happened: - Sip and Savor hosted two masterclasses at the San Francisco Wine School on Oct. 29 and 30. - About 100 students and wine professionals attended the sessions. - David Glancy, Master Sommelier and founder of the San Francisco Wine School, led both classes. - The program focused on Roero DOCG through its two main grape varieties: Arneis and Nebbiolo.

The details: - The first class, “Roero Arneis DOCG | European White Wines & Premium Salumi Pairings,” explored the white expression of the denomination. - Participants tasted 11 wines. - The Arneis session included a look at the Riserva category and its longer aging profile. - The wines were paired with Prosciutto Crudo and Salame Milano. - The second class, “Roero Rosso DOCG | European Reds & Premium Salumi Pairings,” focused on Nebbiolo. - Participants tasted nine wines in the red-wine session. - The Rosso tasting included Coppa and Mortadella pairings. - The two sessions compared producers, styles and expressions within Roero DOCG. - The tastings highlighted the difference between younger wines and Riserva bottlings.

Between the lines: - Separating Arneis from Nebbiolo framed Roero as a denomination with two distinct identities rather than a single wine style. - The paired-format tastings suggest the campaign is trying to make regional wine education more tactile and consumer-friendly. - The emphasis on European deli meats reinforced the campaign’s broader message that wine and food culture can be taught together.

What's next: - Sip and Savor will continue its U.S. and Canada outreach through events, exclusive content and other campaign activities. - The campaign is designed to keep building awareness of Roero and premium European deli meats across North America. - More information is available on the campaign website: More information.